Customer Relationship Marketing
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Language: en
Pages: 260
Pages: 260
Type: BOOK - Published: 1993-05-21 - Publisher: Basic Books
From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate—and own—the market
Language: en
Pages: 244
Pages: 244
Type: BOOK - Published: 2000 - Publisher: Kogan Page Publishers
Relationship marketing is considered by most major corporations to be one of the keys to unlocking the full power of e-commerce in the 21st century. In order th
Language: en
Pages: 371
Pages: 371
Type: BOOK - Published: 2020-12-04 - Publisher: World Scientific
Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepur
Language: en
Pages: 547
Pages: 547
Type: BOOK - Published: 2013-03-28 - Publisher: Cambridge University Press
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this
Language: en
Pages: 350
Pages: 350
Type: BOOK - Published: 2018-05-25 - Publisher: IGI Global
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relation