Download or read book Cycles of Spin written by Patrick Sellers and published by Cambridge University Press. This book was released on 2009-10-26 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sellers examines strategic communication campaigns in the U.S. Congress, arguing that they create cycles of spin: leaders create messages, rank-and-file legislators decide whether to promote those messages, journalists decide whether to cover the messages, and any coverage feeds back to influence the policy process.