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Decoding the Irrational Consumer is written to help marketing practitioners demystify neuromarketing, a relatively new field of marketing research used to under
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Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely
Decoding the New Consumer Mind
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Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop a
Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience
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In the complex landscape of binge eating disorders, a pervasive and intricate challenge unfolds. Binge eating, characterized by Binge eating disorders, is a dif