Decoding Women's Magazines

Decoding Women's Magazines
Author :
Publisher :
Total Pages : 368
Release :
ISBN-10 : STANFORD:36105004721671
ISBN-13 :
Rating : 4/5 (71 Downloads)

Book Synopsis Decoding Women's Magazines by : Ellen McCracken

Download or read book Decoding Women's Magazines written by Ellen McCracken and published by . This book was released on 1993 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.


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Consumer magazines aimed at women are as diverse as the market they serve. Some are targeted to particular age groups, while others are marketed to different so