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Design Thinking For The Greater Good

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Designing for Growth

Designing for Growth
Author :
Publisher : Columbia University Press
Total Pages : 244
Release :
ISBN-10 : 9780231158381
ISBN-13 : 0231158386
Rating : 4/5 (81 Downloads)
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Book Synopsis Designing for Growth by : Jeanne Liedtka

Download or read book Designing for Growth written by Jeanne Liedtka and published by Columbia University Press. This book was released on 2011 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering the mind-set, techniques, and vocabulary of design thinking, this book unpacks the mysterious connection between design and growth, and teaches managers in a straightforward way how to exploit design's exciting potential. --


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Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of
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Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to us