Destination Branding
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This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templat
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This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate
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In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca
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Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of t
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Type: BOOK - Published: 2018-12-04 - Publisher: Emerald Group Publishing
The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-de