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Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies
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Digital Engagement
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In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Le
Driving Consumer Engagement in Social Media
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This book investigates how marketing communications in social networks influence electronic word of mouth, including an examination of brand type and geographic
Digital Marketing and Consumer Engagement
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