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This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exac
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Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always hav
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The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of
Brainfluence
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This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions thems