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Digital Sport Marketing
Language: en
Pages: 247
Authors: Alan Seymour
Categories: Business & Economics
Type: BOOK - Published: 2020-09-10 - Publisher: Routledge

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Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook t
Digital Sport for Performance Enhancement and Competitive Evolution: Intelligent Gaming Technologies
Language: en
Pages: 413
Authors: Pope, Nigel
Categories: Computers
Type: BOOK - Published: 2009-05-31 - Publisher: IGI Global

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Provides an overview of the increasing level of digitization in sport including areas of gaming and athlete training.
Sport Marketing
Language: en
Pages: 490
Authors: Windy Dees
Categories: Sports
Type: BOOK - Published: 2021-03-12 - Publisher: Human Kinetics

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"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates
Strategic Sport Marketing
Language: en
Pages: 547
Authors: David Shilbury
Categories: Sports & Recreation
Type: BOOK - Published: 2020-07-25 - Publisher: Routledge

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Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of
Advanced Theory and Practice in Sport Marketing
Language: en
Pages: 424
Authors: Eric C. Schwarz
Categories: Business & Economics
Type: BOOK - Published: 2017-12-18 - Publisher: Routledge

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Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated thir