Download or read book Direct Marketing Success Stories-- and the Strategies that Built the Businesses written by Bob Stone and published by N T C Business Books. This book was released on 1995 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building a successful direct marketing business takes more than luck and creativity - it requires the type of insight and leadership skills that can only be learned through decades of real-world experience. Here, in a single volume, you have at your fingertips the wisdom of the world's leading direct marketing companies. Their stories will do more than inform less-seasoned direct marketing professionals - they will inspire you to lead your company to unprecedented growth - and profits.