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Straightforward and concise, this self-help corporate planner guides small, medium, and large businesses on the dynamic and profitable advertising tool of direc
Direct Marketing Management
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This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Response
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Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable,
No B.S. Guide to Brand-Building by Direct Response
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Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business ow
The Complete Idiot's Guide to Direct Marketing
Language: en
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Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.