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The book provides an in-depth understanding of various dimensions of scope of disruptive business innovation, to help readers understand the contributions and i
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With the ever-increasing pressure and rivalry in the global business environment, businesses must develop sustainable practices that set them apart from the com
Implementing Sustainable Development Goals in the Service Sector
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"This book will examine the various digital technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), and Blockchain and their applicatio
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In a world grappling with sustainability challenges, the service sector is crucial for both the global economy and achieving Sustainable Development Goals (SDGs
Developing Relationships, Personalization, and Data Herald in Marketing 5.0
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Within the past decade, marketing has experienced three major challenges: generation gap, prosperity polarization, and digital divide. The disconnect between ol