Using Behavioral Science in Marketing

Using Behavioral Science in Marketing
Author :
Publisher : Kogan Page Publishers
Total Pages : 289
Release :
ISBN-10 : 9781398606678
ISBN-13 : 1398606677
Rating : 4/5 (78 Downloads)

Book Synopsis Using Behavioral Science in Marketing by : Nancy Harhut

Download or read book Using Behavioral Science in Marketing written by Nancy Harhut and published by Kogan Page Publishers. This book was released on 2022-08-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: National Indie Excellence Awards 2023 - Marketing & Public Relations SHORTLISTED: Business Book Awards 2023 - Smart Thinking FINALIST: Next Generation Indie Book Awards 2023 - Business Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.


Using Behavioral Science in Marketing Related Books

Using Behavioral Science in Marketing
Language: en
Pages: 289
Authors: Nancy Harhut
Categories: Business & Economics
Type: BOOK - Published: 2022-08-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

WINNER: National Indie Excellence Awards 2023 - Marketing & Public Relations SHORTLISTED: Business Book Awards 2023 - Smart Thinking FINALIST: Next Generation I
American Poultry Journal
Language: en
Pages: 1048
Authors:
Categories: Poultry
Type: BOOK - Published: 1918 - Publisher:

DOWNLOAD EBOOK

Structure Discovery in Natural Language
Language: en
Pages: 194
Authors: Chris Biemann
Categories: Computers
Type: BOOK - Published: 2011-12-08 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Current language technology is dominated by approaches that either enumerate a large set of rules, or are focused on a large amount of manually labelled data. T
Weekly News Letter
Language: en
Pages: 1318
Authors: United States. Department of Agriculture
Categories: Agriculture
Type: BOOK - Published: 1919 - Publisher:

DOWNLOAD EBOOK

Refrigeration Engineering
Language: en
Pages: 466
Authors:
Categories:
Type: BOOK - Published: 1948 - Publisher:

DOWNLOAD EBOOK

English abstracts from Kholodil'naia tekhnika.