Download or read book Marketing with E-mail written by Shannon Kinnard and published by Maximum Press. This book was released on 2001-10-28 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This detailed reference provides advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Marketers are guided through a step-by-step process of creating and implementing an e-mail marketing plan for their specific needs. This updated edition includes the latest information on e-mail newsletters, online networking, signature files, and e-mail promotions.