Effective Public Relations
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Language: en
Pages: 616
Pages: 616
Type: BOOK - Published: 2000 - Publisher:
Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices
Language: en
Pages: 504
Pages: 504
Type: BOOK - Published: 2008 - Publisher: Pearson/Education
For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in
Language: en
Pages: 774
Pages: 774
Type: BOOK - Published: 2003-01-30 - Publisher: Routledge
This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicat
Language: en
Pages: 428
Pages: 428
Type: BOOK - Published: 2006-11-06 - Publisher: Routledge
Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn
Language: en
Pages: 600
Pages: 600
Type: BOOK - Published: 2019-09-01 - Publisher: PHI Learning Pvt. Ltd.
The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporar