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Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top tal
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The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at o
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This book shows how to build and maintain a distinctive and credible employer brand and develop a set of relevant success metrics to help measure return on inve