Epica Book 33
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Type: BOOK - Published: 2020-10-29 - Publisher: Bloomsbury Publishing
Epica Book 33 features inspirational work from the 2019 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communic
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Epica Book 33 features inspirational work from the 2019 Epica Awards. It showcases outstanding creativity in advertising, design, media, PR and digital communic
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Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising proce
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The aim of the Epica Awards is to reward outstanding creativity in communication disciplines and to help communication agencies, film production companies, medi
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Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to