Ethics in Advertising

Ethics in Advertising
Author :
Publisher : Routledge
Total Pages : 300
Release :
ISBN-10 : 9781317281528
ISBN-13 : 1317281527
Rating : 4/5 (28 Downloads)

Book Synopsis Ethics in Advertising by : Wally Snyder

Download or read book Ethics in Advertising written by Wally Snyder and published by Routledge. This book was released on 2016-11-03 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.


Ethics in Advertising Related Books

Ethics in Advertising
Language: en
Pages: 300
Authors: Wally Snyder
Categories: Business & Economics
Type: BOOK - Published: 2016-11-03 - Publisher: Routledge

DOWNLOAD EBOOK

This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With exte
The Role of Ethics in Advertising and the Effects of Social Media
Language: en
Pages: 20
Authors: Majed Almutairi
Categories: Business & Economics
Type: BOOK - Published: 2014-07-09 - Publisher: GRIN Verlag

DOWNLOAD EBOOK

Seminar paper from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University of Wisconsin-Milwaukee, cour
Advertising Standards and Ethics
Language: en
Pages:
Authors: Justin Healey
Categories: Advertising
Type: BOOK - Published: 2015 - Publisher:

DOWNLOAD EBOOK

Advertising Ethics
Language: en
Pages: 162
Authors: Edward Spence
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Prentice Hall

DOWNLOAD EBOOK

. This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its m
The SAGE Handbook of Marketing Ethics
Language: en
Pages: 1019
Authors: Lynne Eagle
Categories: Business & Economics
Type: BOOK - Published: 2020-10-05 - Publisher: SAGE

DOWNLOAD EBOOK

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more op