Event Portfolio Management
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A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of ‘Theory’ and ‘Practice’ it
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Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to even
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Focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. It looks at i
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You have great investment ideas. If you turn them into highly profitable portfolios, this book is for you. Advanced Portfolio Management: A Quant’s Guide for
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The Project Management Institute (PMI) recently launched a new certification entitled the Portfolio Management Professional (PfMP). The most comprehensive resou