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Fashion Marketing Contemporary Issues

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Fashion Marketing

Fashion Marketing
Author :
Publisher : Routledge
Total Pages : 350
Release :
ISBN-10 : 9780750668972
ISBN-13 : 0750668970
Rating : 4/5 (72 Downloads)
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Book Synopsis Fashion Marketing by : Tony Hines

Download or read book Fashion Marketing written by Tony Hines and published by Routledge. This book was released on 2007 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the largest and most global of industries.


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This exciting third edition of the highly successful Fashion Marketing features all-new content, covering every aspect of the world of fashion marketing from th
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‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the ris
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This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion b