Fashion Marketing Contemporary Issues
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Type: BOOK - Published: 2012-10-12 - Publisher: Routledge
'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one o
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Type: BOOK - Published: 2009-03-16 - Publisher: John Wiley & Sons
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the ris
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Type: BOOK - Published: 1994-01-01 - Publisher: Routledge
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Type: BOOK - Published: 2012-05-24 - Publisher: Fairchild Books
While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Globa