Download or read book The Business of Filmmaking written by Maria Johnsen and published by Maria Johnsen. This book was released on 2023-03-13 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business of filmmaking is a multifaceted and intricate industry that encompasses various aspects such as production, distribution, and marketing. Success in this field requires a combination of talent, creativity, and business acumen. Filmmakers must possess a thorough understanding of the market, identifying trends and opportunities to capitalize on. Additionally, they must adeptly manage budgets, negotiate deals, and foster relationships with investors, distributors, and other industry stakeholders. Recent years have witnessed significant transformations in the film industry due to advancements in artificial intelligence (AI) technology and the surge of streaming services. While traditional movie theaters retain their importance, an increasing number of viewers now prefer online or mobile platforms for film consumption. Consequently, filmmakers must adapt to these evolving trends and find innovative ways to engage with audiences. My goal in writing this book is to raise awareness about film marketing processes and the art of building a business and network within the film industry. Unfortunately, colleges and universities often neglect these critical aspects, with the majority of lectures and programs focusing solely on the technicalities of filmmaking. Merely obtaining a master's degree in film production is insufficient for success in this field. To thrive in filmmaking, like any other business, one must cultivate relationships with various stakeholders, ranging from cast and crew to sales agents, distributors, exhibitors, lawyers, and publicists. This book is not another typical guide to filmmaking. Instead, I delve into the essential elements of building a successful business in the movie industry, emphasizing the impact of artificial intelligence on different aspects of the filmmaking process. Furthermore, I discuss strategies for increasing the value of one's film, such as hiring A-list actors for low-budget projects and more.