Focus Group Methodology
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Language: en
Pages: 225
Pages: 225
Type: BOOK - Published: 2011-03-28 - Publisher: SAGE Publications
A friendly introduction to the basics of focus group methods with an international feel and an ethical sensibility.
Language: en
Pages: 238
Pages: 238
Type: BOOK - Published: 2000-04-26 - Publisher: SAGE
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next
Language: en
Pages: 1073
Pages: 1073
Type: BOOK - Published: 2008-09-12 - Publisher: SAGE Publications
To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vas
Language: en
Pages: 204
Pages: 204
Language: en
Pages: 126
Pages: 126
Type: BOOK - Published: 2001-03-08 - Publisher: SAGE
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and p