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From Brand Vision to Brand Evaluation
Language: en
Pages: 358
Authors: Leslie De Chernatony
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Elsevier

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Presenting the reader with practical applications for brand enhancement, this book helps to understand the implement strategies to strengthen brands. It offers
From Brand Vision to Brand Evaluation
Language: en
Pages: 381
Authors: Leslie de Chernatony
Categories: Business & Economics
Type: BOOK - Published: 2010-07-15 - Publisher: Routledge

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Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understa
From Brand Vision to Brand Evaluation
Language: en
Pages: 293
Authors: Leslie De Chernatony
Categories: Brand name products
Type: BOOK - Published: 2006 - Publisher:

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The second edition of "From Brand Vision to Brand Evaluation" presents the reader with practical applications for brand enhancement that build upon the theoreti
Creating Powerful Brands
Language: en
Pages: 496
Authors: Leslie De Chernatony
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: Routledge

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1st edition, 1992: Creating powerful brands : the strategic route to success in consumer, industrial and service markets.
It's a Branded World
Language: en
Pages: 201
Authors: Tom Sitati
Categories: Business & Economics
Type: BOOK - Published: 2009-08-01 - Publisher: Lulu.com

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This is the first book on branding published in East Africa by an East African and takes a wide view of both the local and global brandscape. Through the collec