Innovation and Export
Author | : Manon Enjolras |
Publisher | : John Wiley & Sons |
Total Pages | : 194 |
Release | : 2021-11-30 |
ISBN-10 | : 9781119881520 |
ISBN-13 | : 1119881528 |
Rating | : 4/5 (20 Downloads) |
Download or read book Innovation and Export written by Manon Enjolras and published by John Wiley & Sons. This book was released on 2021-11-30 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.