Innovation and Export

Innovation and Export
Author :
Publisher : John Wiley & Sons
Total Pages : 194
Release :
ISBN-10 : 9781119881520
ISBN-13 : 1119881528
Rating : 4/5 (20 Downloads)

Book Synopsis Innovation and Export by : Manon Enjolras

Download or read book Innovation and Export written by Manon Enjolras and published by John Wiley & Sons. This book was released on 2021-11-30 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.


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