Frugal Innovation And Its Implementation
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Language: en
Pages: 305
Pages: 305
Type: BOOK - Published: 2021-05-11 - Publisher: Springer Nature
This book discusses several product development strategies and tools employed by organizations around the world to implement frugal innovations. Over the past d
Language: en
Pages: 341
Pages: 341
Type: BOOK - Published: 2018-11-15 - Publisher: Cambridge University Press
In light of growing discourse on 'frugal innovation', this book offers novel approaches to innovation based on extensive empirical research. The study complemen
Language: en
Pages: 344
Pages: 344
Type: BOOK - Published: 2021-08-02 - Publisher: Routledge
Customers are increasingly seeking "low-cost, high-quality" or what is known as frugal products that meet the buyer's needs while reducing the associated cost o
Language: en
Pages: 273
Pages: 273
Type: BOOK - Published: 2015-02-10 - Publisher: The Economist
Frugal innovation is a way that companies can create high-quality products with limited resources. Once the preserve of firms in poor markets, Western companies
Language: en
Pages: 222
Pages: 222
Type: BOOK - Published: 2019-01-17 - Publisher: Routledge
This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries.