Download or read book Special Events written by Alan L. Wendroff and published by . This book was released on 1999-01-28 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a concrete outline on event planning within the larger framework for achieving the organizational goals, this book introduces the building blocks for a successful special event (or any fund-raising programme), including raising money, marketing and public relations, building and expanding the non-profit donor base, building and motivating the volunteer pool, training and motivating your board to solicit funds, and educating the public about your organization and its mission.