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Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no ot
Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations
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Gaming is increasingly prevalent in our society and everyday lives as a form of leisure or competition. The typical aim of gaming is to gain a pleasant experien
Gamification Marketing For Dummies
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Grow your customer base with games! Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamifica
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"This book brings together innovative and scholarly research on the use of game-based design and technology in a variety of settings, including discussions from
Actionable Gamification
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Learn all about implementing a good gamification design into your products, workplace, and lifestyle Key FeaturesExplore what makes a game fun and engagingGain