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Gender, Culture, and Consumer Behavior
Language: en
Pages: 484
Authors: Cele C. Otnes
Categories: Business & Economics
Type: BOOK - Published: 2012-04-27 - Publisher: Taylor & Francis

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This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of
Gender, Culture, and Consumer Behavior
Language: en
Pages: 484
Authors: Cele Otnes
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Routledge

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First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
The Gender and Consumer Culture Reader
Language: en
Pages: 401
Authors: Jennifer Scanlon
Categories: Business & Economics
Type: BOOK - Published: 2000-08 - Publisher: NYU Press

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An interdisciplinary and cross-cultural collection of readings and archival materials examining the gendered relationship between the home and consumer culture,
Gender Issues and Consumer Behavior
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Authors: Janeen Arnold Costa
Categories: Business & Economics
Type: BOOK - Published: 1994-08-17 - Publisher: SAGE Publications, Incorporated

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Why, how and to what extent does gender influence consumer behaviour? Beginning with a general introduction to gender and consumer behaviour, this volume addres
The Cambridge Handbook of the International Psychology of Women
Language: en
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Authors: Fanny M. Cheung
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Type: BOOK - Published: 2020-08-06 - Publisher: Cambridge University Press

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There is a growing knowledge base in understanding the differences and similarities between women and men, as well as the diversities among women and sexualitie