Download or read book Glenn Gould, Music & Mind written by Geoffrey Payzant and published by Key Porter Books. This book was released on 1992 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband Internet and mobile communication, companies are able to create closer dialogues with key customers. The text analyses the enduring changes marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. These new technologies have far-reaching consequences for marketing, sales and customer service.