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Global Branding and Country of Origin
Language: en
Pages: 133
Authors: Gaetano Aiello
Categories: Business & Economics
Type: BOOK - Published: 2016-04-14 - Publisher: Routledge

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Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environ
Global Branding and Country of Origin
Language: en
Pages: 156
Authors: Gaetano Aiello
Categories: Business & Economics
Type: BOOK - Published: 2016-04-14 - Publisher: Routledge

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Creativity, Global Branding and Country of Origin (CoO) represent conceptual fields of interest to both academics and practitioners. In the contemporary environ
International Marketing and the Country of Origin Effect
Language: en
Pages: 225
Authors: G. Bertoli
Categories: Business & Economics
Type: BOOK - Published: 2013-01-01 - Publisher: Edward Elgar Publishing

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'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book hel
International Marketing Strategy
Language: en
Pages: 195
Authors: Giovanna Pegan
Categories: Business & Economics
Type: BOOK - Published: 2019-11-26 - Publisher: Springer Nature

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Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defi
Brand New Justice
Language: en
Pages: 185
Authors: Simon Anholt
Categories: Business & Economics
Type: BOOK - Published: 2006-08-11 - Publisher: Routledge

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Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour