Related Books

Global Marketing Strategies for the Promotion of Luxury Goods
Language: en
Pages: 354
Authors: Mosca, Fabrizio
Categories: Business & Economics
Type: BOOK - Published: 2016-03-31 - Publisher: IGI Global

DOWNLOAD EBOOK

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxu
Developing Successful Global Strategies for Marketing Luxury Brands
Language: en
Pages: 351
Authors: Mosca, Fabrizio
Categories: Business & Economics
Type: BOOK - Published: 2021-03-26 - Publisher: IGI Global

DOWNLOAD EBOOK

In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affe
Developing Successful Global Strategies for Marketing Luxury Brands
Language: en
Pages: 0
Authors: Fabrizio Mosca
Categories: Luxuries
Type: BOOK - Published: 2021 - Publisher:

DOWNLOAD EBOOK

"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of luxury goods, offering contributions focused
Fashion & Luxury Marketing
Language: en
Pages: 517
Authors: Michael R. Solomon
Categories: Business & Economics
Type: BOOK - Published: 2022-04-14 - Publisher: SAGE

DOWNLOAD EBOOK

Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and
Digital Marketing Strategies for Fashion and Luxury Brands
Language: en
Pages: 483
Authors: Ozuem, Wilson
Categories: Business & Economics
Type: BOOK - Published: 2017-10-31 - Publisher: IGI Global

DOWNLOAD EBOOK

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to main