Strategic New Product Development for the Global Economy
| Author | : T. Kono |
| Publisher | : Springer |
| Total Pages | : 280 |
| Release | : 2007-01-17 |
| ISBN-10 | : 9780230599383 |
| ISBN-13 | : 0230599389 |
| Rating | : 4/5 (83 Downloads) |
Book Synopsis Strategic New Product Development for the Global Economy by : T. Kono
Download or read book Strategic New Product Development for the Global Economy written by T. Kono and published by Springer. This book was released on 2007-01-17 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.