Graphic Design on the Desktop

Graphic Design on the Desktop
Author :
Publisher : John Wiley & Sons
Total Pages : 292
Release :
ISBN-10 : 0471293075
ISBN-13 : 9780471293071
Rating : 4/5 (75 Downloads)

Book Synopsis Graphic Design on the Desktop by : Marcelle Lapow Toor

Download or read book Graphic Design on the Desktop written by Marcelle Lapow Toor and published by John Wiley & Sons. This book was released on 1998-08-25 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete and user-friendly introduction to graphic design--in a new edition Now with information on Web site design, plus examples, exercises, and more! Today, anyone with a good basic computer setup can produce a newsletter or a Web page--but to create effective, professional-quality pieces that stand out from the competition, you need more than a hard drive and some decent software. You need an understanding of how visual communication works and a solid grasp of the principles of design, composition, and typography. You need Graphic Design on the Desktop. Written specifically for those who have little or no design background or experience, this accessible guide teaches you the fundamentals of sound graphic design and gives you the practical know-how to put them to work on your own projects, from initial concept through final production. This new edition covers every key element of the design process, including format, layout and page design, typesetting, color, and illustrations--and offers clear explanations of type terminology, printing terms, and more. It guides you step-by-step through the design and production of ads, posters, brochures, and other promotional materials, as well as newsletters and magazines. A separate chapter on designing for the Web helps you make the most of home page and Web site designs. Complete with helpful examples, exercises, hints, and checklists, plus tips on common pitfalls and how to avoid them, Graphic Design on the Desktop is the ideal design partner for projects that get attention and get results.


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Although graphic design is all around us, we rarely take time to notice and appreciate it. Advertisements, logos, websites, and more all rely on graphic design