More Guerrilla Marketing Research

More Guerrilla Marketing Research
Author :
Publisher : Kogan Page Publishers
Total Pages : 368
Release :
ISBN-10 : 9780749458461
ISBN-13 : 0749458461
Rating : 4/5 (61 Downloads)

Book Synopsis More Guerrilla Marketing Research by : Robert J. Kaden

Download or read book More Guerrilla Marketing Research written by Robert J. Kaden and published by Kogan Page Publishers. This book was released on 2009-09-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money. Authored by Robert J.Kaden, Gerald Linda and Jay Conrad Levinson, More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research. This compelling book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur.


More Guerrilla Marketing Research Related Books

More Guerrilla Marketing Research
Language: en
Pages: 368
Authors: Robert J. Kaden
Categories: Business & Economics
Type: BOOK - Published: 2009-09-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research.
Guerrilla Marketing
Language: en
Pages: 325
Authors: Alexander L. Fattal
Categories: Social Science
Type: BOOK - Published: 2018-12-10 - Publisher: University of Chicago Press

DOWNLOAD EBOOK

Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citize
Your Ad Here
Language: en
Pages: 238
Authors: Michael Serazio
Categories: Social Science
Type: BOOK - Published: 2013-04-05 - Publisher: NYU Press

DOWNLOAD EBOOK

2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication
More Guerrilla Marketing Research
Language: en
Pages:
Authors: Robert J Kaden
Categories:
Type: BOOK - Published: 2010-01-01 - Publisher:

DOWNLOAD EBOOK

Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money
Language: en
Pages: 232