Download or read book Guest-based Marketing written by Bill Marvin and published by John Wiley & Sons. This book was released on 1997 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses one of the most-asked-for restaurant management topics-marketing-in practical terms. It shows how to increase restaurant sales, starting with an existing customer base, building customer loyalty and increasing the frequency of their visits.