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Handbook of Research Methods in Consumer Psychology
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Authors: Frank Kardes
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Type: BOOK - Published: 2019-04-15 - Publisher: Routledge

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What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field o
Quantitative Research Methods in Consumer Psychology
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Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addres
Handbook of Consumer Psychology
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Type: BOOK - Published: 2018-12-07 - Publisher: Psychology Press

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This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these re
Handbook of Qualitative Research Methods in Marketing
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This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments i
Handbook of Research Methods for Supply Chain Management
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Written by a panel of leading international researchers, this Handbook identifies the key topics for research in supply chain management using an innovative ste