Handbook Of Research Methods In Consumer Psychology
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Language: en
Pages: 541
Pages: 541
Type: BOOK - Published: 2019-04-15 - Publisher: Routledge
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field o
Language: en
Pages: 418
Pages: 418
Type: BOOK - Published: 2018-12-07 - Publisher: Taylor & Francis
Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addres
Language: en
Pages: 1784
Pages: 1784
Type: BOOK - Published: 2018-12-07 - Publisher: Psychology Press
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these re
Language: en
Pages: 555
Pages: 555
Type: BOOK - Published: 2024-09-06 - Publisher: Edward Elgar Publishing
This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments i
Language: en
Pages: 551
Pages: 551
Type: BOOK - Published: 2022-10-18 - Publisher: Edward Elgar Publishing
Written by a panel of leading international researchers, this Handbook identifies the key topics for research in supply chain management using an innovative ste