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Research in the field of service quality and consumer behavior has developed in many dimensions in the past decade. A number of models have been developed to de
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The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, a
The Handbook of Customer Satisfaction and Loyalty Measurement
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Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well docu
Handbook of Service Marketing Research
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The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in
Consumer Experience and Decision-Making in the Metaverse
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Traditional marketing approaches must be more effective in a digital world where consumers seek more immersive and personalized experiences. Businesses need to