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HBR's 10 Must Reads on Strategic Marketing (with featured article ÒMarketing Myopia,Ó by Theodore Levitt)
Language: en
Pages: 217
Authors: Harvard Business Review
Categories: Business & Economics
Type: BOOK - Published: 2013-04-02 - Publisher: Harvard Business Review Press

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NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing
Marketing Myopia
Language: en
Pages: 99
Authors: Theodore Levitt
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Harvard Business Press

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What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Market
HBR's 10 Must Reads on Strategic Marketing (with featured article
Language: en
Pages: 217
Authors: Harvard Business Review
Categories: Business & Economics
Type: BOOK - Published: 2013-03-12 - Publisher: Harvard Business Review Press

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Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage,
It's Not the Size of the Data -- It's How You Use It
Language: en
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In this invaluable resource, discover how to conduct smarter marketing strategies using analytics and dashboards to get the most out of your data. Did you know
HBR's 10 Must Reads on Leadership
Language: en
Pages: 228
Authors: Harvard Business Review
Categories: Business & Economics
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Business.