Helmut Krone
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Language: en
Pages: 268
Pages: 268
Type: BOOK - Published: 2005-01-01 - Publisher:
Helmut Krone led the Creative Revolution which changed advertising. Forty years after he'd created the Volkswagen Beetle campaign it was voted `the most famous
Language: en
Pages: 316
Pages: 316
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author
Language: en
Pages: 144
Pages: 144
Type: BOOK - Published: 2016-09-19 - Publisher: Troubador Publishing Ltd
IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach
Language: en
Pages: 243
Pages: 243
Type: BOOK - Published: 2019-03-12 - Publisher: Chronicle Books
"Design is a way to engage with real content, real experience," writes celebrated essayist Michael Bierut in this follow-up to his best-selling Seventy-Nine Sho
Language: en
Pages: 144
Pages: 144
Type: BOOK - Published: 2014 - Publisher: Capearts Publishing
How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid'