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Marketing the Museum
Language: en
Pages: 268
Authors: Fiona Mclean
Categories: Business & Economics
Type: BOOK - Published: 2012-12-06 - Publisher: Routledge

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Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation.
Museums: A Place to Work
Language: en
Pages: 312
Authors: Jane R. Glaser
Categories: Business & Economics
Type: BOOK - Published: 2013-04-15 - Publisher: Routledge

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Surveying over thirty different positions in the museum profession, this is the essential guide for anyone considering entering the field, or a career change wi
Museum Exhibition
Language: en
Pages: 190
Authors: David Dean
Categories: Business & Economics
Type: BOOK - Published: 2002-09-11 - Publisher: Routledge

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Museum Exhibition is the only textbook of its kind to consider exhibition development using both theory and practice in an integrated approach. This comprehensi
Managing Museums and Galleries
Language: en
Pages: 253
Authors: Michael Fopp
Categories: Business & Economics
Type: BOOK - Published: 2012-10-12 - Publisher: Routledge

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The current economic climate, coupled with an all embracing desire for museums to be respondent to 'the market' make a proper grounding in management essential.
Heritage Gardens
Language: en
Pages: 301
Authors: Sheena MacKellar Goulty
Categories: Business & Economics
Type: BOOK - Published: 2003-09-02 - Publisher: Routledge

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Heritage gardens create huge management headaches. How does one preserve a garden designed for the enjoyment of the few when the advent of the many grinds it aw