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Hitmaker

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Hit Makers

Hit Makers
Author :
Publisher : Penguin
Total Pages : 354
Release :
ISBN-10 : 9781101980323
ISBN-13 : 110198032X
Rating : 4/5 (23 Downloads)
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Book Synopsis Hit Makers by : Derek Thompson

Download or read book Hit Makers written by Derek Thompson and published by Penguin. This book was released on 2017 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An Atlantic senior editor presents an investigation into the lucrative quality of popularity in the 21st century to share economic insights into what makes ideas, productions and products successful, "--NoveList.


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One of the most powerful, famous executives in the history of the music industry, Tommy Mottola was there from Elvis to the iPod. He participated in the explosi
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Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (an