Hospitality Marketing Management

Hospitality Marketing Management
Author :
Publisher : Wiley Global Education
Total Pages : 386
Release :
ISBN-10 : 9781119195153
ISBN-13 : 1119195152
Rating : 4/5 (53 Downloads)

Book Synopsis Hospitality Marketing Management by : David C. Bojanic

Download or read book Hospitality Marketing Management written by David C. Bojanic and published by Wiley Global Education. This book was released on 2016-11-16 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along with established marketing principles, exploring not only the foundations of marketing in the hospitality world but also new trends in the industry.


Hospitality Marketing Management Related Books

Hospitality Marketing Management
Language: en
Pages: 386
Authors: David C. Bojanic
Categories: Business & Economics
Type: BOOK - Published: 2016-11-16 - Publisher: Wiley Global Education

DOWNLOAD EBOOK

Hospitality Marketing Management, 6th Edition explores marketing and themes unique to hospitality and tourism. The 6th edition presents many new ideas along wit
Tourism and Hospitality Marketing
Language: en
Pages: 490
Authors: Simon Hudson
Categories: Business & Economics
Type: BOOK - Published: 2009-05-12 - Publisher: SAGE

DOWNLOAD EBOOK

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these conc
Hospitality Marketing
Language: en
Pages: 435
Authors: Francis Buttle
Categories: Business & Economics
Type: BOOK - Published: 2016-10-04 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketin
Marketing Leadership in Hospitality and Tourism
Language: en
Pages: 662
Authors: Stowe Shoemaker
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Prentice Hall

DOWNLOAD EBOOK

How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a l
Handbook of Hospitality Marketing Management
Language: en
Pages: 576
Authors: Haemoon Oh
Categories: Business & Economics
Type: BOOK - Published: 2009-11-04 - Publisher: Routledge

DOWNLOAD EBOOK

This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. In