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How Audiences Decide
Language: en
Pages: 417
Authors: Richard O. Young
Categories: Business & Economics
Type: BOOK - Published: 2011-03 - Publisher: Taylor & Francis

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How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It
Persuasive Communication
Language: en
Pages: 481
Authors: Richard O. Young
Categories: Business & Economics
Type: BOOK - Published: 2016-07-15 - Publisher: Routledge

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This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empir
How We Decide
Language: en
Pages: 357
Authors: Jonah Lehrer
Categories: Business & Economics
Type: BOOK - Published: 2010-01-14 - Publisher: Houghton Mifflin Harcourt

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The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making
Media Audiences
Language: en
Pages: 281
Authors: John L. Sullivan
Categories: Business & Economics
Type: BOOK - Published: 2013 - Publisher: SAGE

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Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we are all engaged with media as a member of an audience. Despite
The Audience Decides
Language: en
Pages: 185
Authors: Patrick A. Stewart
Categories: Political Science
Type: BOOK - Published: 2023-06-07 - Publisher: Rowman & Littlefield

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The Audience Decides argues that the political parties, aided and abetted by mass media, have abdicated one of their most important responsibilities: that of pr