How To Use Advertising To Build Strong Brands
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Language: en
Pages: 408
Pages: 408
Type: BOOK - Published: 1999-07-13 - Publisher: SAGE
With an impressive list of contributing authors, How to Use Advertising to Build Strong Brands is a single "knowledge bank" of theory and practice for advertisi
Language: en
Pages: 219
Pages: 219
Type: BOOK - Published: 2014-07-15 - Publisher: Morgan James Publishing
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six
Language: en
Pages: 406
Pages: 406
Type: BOOK - Published: 2013-10-31 - Publisher: Psychology Press
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in acade
Language: en
Pages: 365
Pages: 365
Type: BOOK - Published: 2012-10-01 - Publisher: Simon and Schuster
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MA
Language: en
Pages: 278
Pages: 278
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta