How To Win At Crm
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CRM was supposed to help businesses better understand their customers and increase efficiency. Yet most companies are not getting the return they expected. Is i
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In today’s dynamic retail landscape, managing customer expectations through data analytics to influence in-store experiences is crucial for fostering customer
Language: en
Pages: 457
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This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often ove