Handbook of Research on Mobile Marketing Management
| Author | : Pousttchi, Key |
| Publisher | : IGI Global |
| Total Pages | : 582 |
| Release | : 2009-11-30 |
| ISBN-10 | : 9781605660752 |
| ISBN-13 | : 1605660752 |
| Rating | : 4/5 (52 Downloads) |
Book Synopsis Handbook of Research on Mobile Marketing Management by : Pousttchi, Key
Download or read book Handbook of Research on Mobile Marketing Management written by Pousttchi, Key and published by IGI Global. This book was released on 2009-11-30 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.