Integrated Marketing Communications
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Language: en
Pages: 335
Pages: 335
Type: BOOK - Published: 2014-06-27 - Publisher: Routledge
An essential book for today's marketer now that integrated marketing communications form a critical success factor in building strong brands and strong companie
Language: en
Pages: 529
Pages: 529
Type: BOOK - Published: 2021-02-23 - Publisher: Cambridge University Press
Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles
Language: en
Pages: 379
Pages: 379
Type: BOOK - Published: 2022-01-03 - Publisher: Springer Nature
Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delive
Language: en
Pages: 368
Pages: 368
Type: BOOK - Published: 2018-02-01 - Publisher: Rowman & Littlefield
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integr
Language: en
Pages: 344
Pages: 344
Type: BOOK - Published: 1998 - Publisher:
This advanced strategic marketing communications management text introduces advertising by objectives, and takes a strong behavioural approach. Its focus is on