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Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some famil
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Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of
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This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handboo
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This book challenges the idea that international law looks the same from anywhere in the world. Instead, how international lawyers understand and approach their