International Business: Concept, Environment and Strategy
Author | : Vyuptakesh Sharan |
Publisher | : Pearson Education India |
Total Pages | : 661 |
Release | : 2010 |
ISBN-10 | : 9788131792438 |
ISBN-13 | : 8131792439 |
Rating | : 4/5 (38 Downloads) |
Download or read book International Business: Concept, Environment and Strategy written by Vyuptakesh Sharan and published by Pearson Education India. This book was released on 2010 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Business: Concept, Environment and Strategy is written in a pragmatic way leaning towards managerial aspects, thus encouraging students to explore international business as a career choice. It deals with the latest topics and development which we are witnessing around the globe. It attempts to impart the core body of knowledge in international business in an interesting and lively manner. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.