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This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The
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This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
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Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defi
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Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable,
Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Imperatives
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Attract New Customers and Exceed Revenue Goals with iDirect Marketing! “A simple concept ties this incredibly useful book together. Every marketer now is an i